![]() Speaking about the partnership, Gucho De Muller, Growth Director Southern Europe at Jellyfish, commented: Earlier this year, Huawei Ads was approved by IAB Europe to become a listed Consent Management Platform (CMP), signaling it’s integration into the European advertising industry and reinforcing Huawei’s commitment to providing safe and transparent solutions for advertisers.Īs a certified Huawei Ads partner, Jellyfish plans to use their vast digital, web and mobile app marketing experience to enable their clients to grow quickly on this exciting new advertising platform. Leveraging the synergies between Huawei devices, HMS native apps, AppGallery marketplace and a host of open capabilities, Huawei Ads platform now has over 41,000 third-party app media integrated into network and serves over 1.2 billion daily ad requests across 170 countries and regions. Huawei Ads Partnership program was officially launched in Europe in 2021 and has brought innovative opportunities for agencies to help their clients reach over 730 million registered device users across the Huawei ecosystem. The move comes as more global brands and app developers want to expand their marketing strategies and invest in new advertising growth channels. Jellyfish, a new kind of marketing performance company for the platform world, has today been appointed as a HUAWEI Ads Certified Partner.
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